Amazon Storefronts
Protect Your Brand and
Increase Sales
Brand Registry 2.0 Required
One of the prerequisites for creating an Amazon Storefront is having your brand registered with Brand Registry 2.0 which requires an active Registered Trademark. Sellers with the original Brand Registry may also have access to Amazon Storefronts, but it is still recommended that all sellers migrate to Brand Registry 2.0.
How Amazon Storefronts Protect Your Brand
For many brands, manufacturers, and private labels selling on Amazon one of the biggest challenges they face is that of duplicate and unauthorized listings by other sellers. In some cases, these listings may be completely illegitimate (counterfeit) while at other times they may simply be low-quality listings that violate MAP or offer unauthorized bundles. Currently, when an Amazon customer clicks on the Brand beneath a product title, it takes them to a search results page showing an assortment of the Brands products on Amazon.
amazon branding store
Delegating Access to Amazon Storefronts
As a brand owner, you can delegate access to create or edit your Amazon Storefront in two ways:
1) Assign Brand Registry Rights to another Seller Account
2) Assign a User in your Seller Central Account access (For example an outsourced designer, employee, etc.
If you want to assign a user in your Seller Central access to create your Storefront, you can go to Settings – User Permissions and select Manage Permissions for the user you want to delegate access to.
Scroll down to Storefronts and provide them with View & Edit rights to be able to create and edit the storefront or View only if you are assigning rights to someone who only needs access to the analytics of the storefront. If you already have Brand Registry assigned to another Amazon seller you can request that they build a storefront on your behalf (in this case they can delegate user access to you as the brand owner).